Can beauty brands benefit from cultural intelligence? Ask Pharrell Williams. He will certainly answer with a resounding yes. The American singer and popular culture icon launched a beauty line under his global brand Humanrace. Pharrell believes that the only way to market well is to create culture.
Marie Beatrice Boyer, a seamstress at Chanel, enlisted the help of others in the French fashion industry to quickly produce face masks as Jessica Testa of The New York Times reported on July 7, 2020.
