At CHANEL, Karl Lagerfeld worked for four decades refining and perfecting the brand's codes to ensure that cultural intelligence gets filtered through, absorbed, and transformed through a very specific framework, unique to CHANEL. These principles still ensure today, and after the passing of the torch to Viard, that the brand remains coherent while it still evolves.
Marie Beatrice Boyer, a seamstress at Chanel, enlisted the help of others in the French fashion industry to quickly produce face masks as Jessica Testa of The New York Times reported on July 7, 2020.
